The three basic questions for effective advertising Talking at the recent Aftabnet conference, we had to ask the basics for advertising in a recession, having previously established that it was foolhardy to reduce your marketing budget in a recession. So where do you start? How will you make your message effective? This is what I … Continue reading Advertising – the 3 M question
Initial learning points about advertising in a recession – in Iran or anywhere else One of our first conferences in Iran was the conference for Aftabnet, a very switched on advertising agency in Tehran This was a great example of teamwork in action We were extensively briefed by Mazyar the managing director and his assistant … Continue reading To be or not to be – advertising ?
Treasure the people you love and remember to let them know how you feel … before it is too late I would like to share with you a poem that was once sent to me. I dont know who the author is, but we can all learn from the contents because , if you have … Continue reading Learn from my sad experience
A tribute to my mum who died yesterday morning 7.30 am Friday morning 30th January – the telephone rang – it was the call I had been dreading for years, even though I knew it must come sometime. It was the nursing home where she had only gone in one week before for two weeks respite … Continue reading Eileen Ogilvie R.I.P. – remember everyone is mortal
Iran is such an interesting place with some amazing people In February I will be visiting Tehran again, having previously made a visit in 2007 with fellow speaker Paul Bridle. This time, I am speaking at several interesting venues, including their fantastic new International Conference Centre which will host over 700 delegates. “But Michael, why are you taking … Continue reading Iran is such an interesting place
Happy New Year …. if happy is the appropriate word …. should it be Determined New Year? Well here we are with a new year ahead of us but what on earth do we have in store for us? That is the problem – We have to hope that 2009 will not be as bad as … Continue reading Happy New Year … if happy is appropriate
Happy Christmas at a time of so much uncertainty …. but it is not all bad news Happy Christmas to you all I have been run almost ragged recently helping businesses with planning for the next few months, let alone for the year ahead which we should be planning There is so much uncertainty, even … Continue reading Happy Christmas to everyone
— overcoming my own negative demons ……. When I was told by Nadine, my better half, that we were going to Borneo on holiday in October, our friendly travel organiser Experience Holidays in Hailsham recommended that we climb Mount Kinabalu, the highest mountain in Asia outside the Himalayas. Of course Nadine, who had previously done Machu Pichu, … Continue reading I have proved I am not a WINP
Last weekend, I was lucky enough to attend the annual conference of the Professional Speakers Conference in Forest of Arden in the midlands. The final “Keynote” speaker was an after dinner speaker called Mike Rayburn who we have not heard about yet in this country. He is an amazing musician and I dont have to … Continue reading What if – and why not?
Be very careful in your dealing with Banks and the assumptions you make. Times are tough we know and we are all faced with learning afresh many rules of business. I was around during all the cycles from the seventies recession, but at no time before were we put in a position where we became … Continue reading Short term Bank thinking must make us all wary
