2010 can be good for all businesses who do the right things IF YOU WANT TO BE ABLE TO … IT WILL BE UP TO YOU! HAPPY NEW YEAR My international speaking assignments in 2009 started in Iran and subsequently I spoke in many places around the world, most recently in December in Dar es … Continue reading Happy New Year – Countdown to Success in 2010
Are we emerging from the recession? – my view! According to the Institute of Chartered Accountants in England and Wales, the UK economy is emerging from recession, after one of their surveys showed that in the third quarter of the year business confidence reached its highest level in the last two years since the world … Continue reading Is The Recession Ending?
Budgeting for Success As the well known adage goes …. If you fail to plan, you might as well plan to fail!? As difficult times like these, it is inconceivable that so many businesses still are not preparing detailed budgets to be agreed by their owners, managers and teams. Planning a budget is relatively simple – it … Continue reading Budget For Profit
Catch the Profit Robbers and arrest them before they steal your business from under your noses .. To implement a profit improvement strategy in your business you need to look not at your profits but at your profit potential – and identify those factors that are preventing you from realising it. Let me introduce you … Continue reading Catch The Profit Robbers
Are we frightened of change – we are in new times with new rules, and resistance to change might be holding us back! How many businesses miss out on profit making opportunities through being too stuck in their ways? Are you one of them? Let me ask a few blunt questions. During the current period of … Continue reading Too many business owners behave like Elephants?
Greedy Banks will drastically delay our recovery from recession Let me start by emphasising that I have some good friends who are bank managers, who have worked hard at building relationships with clients and their advisers over the recent years. However, what I am witnessing now in the behaviour of many bank managers defies belief, … Continue reading Greedy Banks will delay recession recovery
Be brilliant at marketing and save yourself a fortune doing it the best way We all know that the easiest form of marketing is to look after your existing clients and customers so well that they keep wanting to come back for more of what we offer, and money should prove a relatively minor obstacle. … Continue reading What is the best form of marketing in any economic climate?
Surviving in a recession – we must change our thinking In the last six weeks I have been fortunate enough to be asked to talk to entrepreneurs and managers in Iran, in South Africa, and also in UK. In all three I have been asked about my thoughts about the recession, whether or not it … Continue reading Why do we pay people extra to take time off sick?
The three basic questions for effective advertising Talking at the recent Aftabnet conference, we had to ask the basics for advertising in a recession, having previously established that it was foolhardy to reduce your marketing budget in a recession. So where do you start? How will you make your message effective? This is what I … Continue reading Advertising – the 3 M question
Initial learning points about advertising in a recession – in Iran or anywhere else One of our first conferences in Iran was the conference for Aftabnet, a very switched on advertising agency in Tehran This was a great example of teamwork in action We were extensively briefed by Mazyar the managing director and his assistant … Continue reading To be or not to be – advertising ?